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Daewoo's main focus was shipbuilding and when they decided to sell off their profitable shipbuilding operation they pretty much committed themselves to the automobile industry. Daewoo Automobile was in the process of creating an alliance with General Motors, but GM went in another direction before the deal could be solidified.

Today, Daewoo Industry's has built out a nice line of affordable vehicles like the new 2007 Daewoo Cielo, or perhaps you taste is a little more exotic, than the 2007 Daewoo Cielo. Daewoo is developing out a mid-range market place for it's offerings, figuring on capturing some of the numbers from this huge audience.

The Daewoo Group departure from shipbuilding was based on forecasts that the sector will likely see a transfer of the world's production hub from South Korea to China by 2010. The shift to China stems from South Korea's backward industry, which has engaged in labor-intensive production style rather than that of high-end, high-tech automation centric value-added style.

In contrast, Daewoo's presence in auto production worldwide, coupled with its edge in the subcompact sector, has reinforced its confidence that its auto operations should lead the group for the future. Daewoo Motors runs 12 overseas auto plants in 11 countries and has surpassed leading world automakers in Eastern Europe and developing countries.

   Daewoo comes from a ship building background so being able to mass produce automobiles effeciently is a no brainer. When Daewoo made the decision to enter this challenging and very competitive marketplace, you can be sure they anaylzed their entry point carefully. Coming into the economy class, mid-sized sedans and a luxury sedan entry gave them the leverage they needed to effectively sell their new brand to the automotive consumer.

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